ePrivacy & electronic marketing
Consent for calls and messages
The ePrivacy Directive governs electronic communications and direct marketing, working alongside the GDPR. AutoCall helps you meet its consent, identification, and opt-out rules across your outbound communications.
European Union · ePrivacy
- Consent capture & records on request
- Caller/sender identification
- Calling-hour & contact controls
- Automated opt-out handling
What ePrivacy requires
The ePrivacy Directive sets rules for consent, identification, and opt-out in electronic communications and direct marketing across the EU.
Consent for direct marketing
The ePrivacy Directive generally requires prior consent for unsolicited marketing calls and electronic messages.
Caller & sender identification
The identity of the caller or sender must be presented and not concealed.
Right to refuse
Every communication must offer a simple way to opt out of further contact.
How AutoCall helps you comply
AutoCall provides the consent and contact controls that support ePrivacy obligations on every campaign.
Consent capture & records
AutoCall can capture and store consent tied to each contact, giving you a lawful basis for the calls and messages you send. Available on request.
Calling-hour & contact controls
Configurable calling windows and contact rules help keep outreach within what recipients expect and permit. Available on request.
Automated opt-out handling
Opt-out requests are captured and added to your suppression lists automatically so contacts aren't contacted again. Available on request.
Compliance controls available on request
Consent capture, calling-hour windows, and automated opt-out handling can be enabled for your account on request, alongside EU data residency and a Data Processing Agreement. On-premise deployment is also available. Talk to our team.
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EU data protection: data subject rights and a Data Processing Agreement (DPA) on request.
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